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Yoon C. Lee is currently the managing director/general manager of the Global Product Innovation Team (PIT) at Samsung Electronics‘ Global Marketing Operations. PIT is Samsung’s global center of excellence in leading consumer insight based product and solution innovation for strategic Samsung products. PIT’s operation is based on open innovation model for developing consumer insight driven product concepts. PIT is located in Silicon Valley, California.
Yoon has 18+ years of new product development experience in most all areas of new product development vertical from product strategy and ideation to hands on engineering and design development, development of Product Lifecycle Management (PLM) process, PLM operations and product data management. Yoon has worked on product development topics for various industries including, automotive, aerospace, consumer electronics, retail, industrial equipment, and telecom services.
Prior to joining Samsung, Yoon was a product development consultant at PRTM’s Mountain View CA office and previous to that, a PLM consultant at Accenture’s San Francisco office. Yoon began his career in product development as an automotive robot design engineer at FANUC Robotics in Michigan, a leading industrial robot manufacturer. Yoon has over 15 professional publications in professional engineering and product development journals and has spoken at several global conferences as invited guest speaker. Yoon earned his PhD in manufacturing and product development from the University of California at Berkeley. Yoon currently resides in Oakland, California.